BrightPath Billboards Privacy Policy

BrightPath Privacy Policy

Effective date: July 29, 2026

Last updated: July 29, 2026

Provider: BrightPath Billboards LLC

Contact: brightpathbillboards@gmail.com | (760) 385-8989

Mailing address: 51240 Avenida Vallejo, La Quinta, California 92253

This policy covers information collected through bpmobilebillboards.com, BrightPath Billboards advertising sales and campaign operations, BrightPathIQ, payment and support interactions, events, forms, email, phone, and related services. It is intended to serve as BrightPath's general privacy policy and California privacy notice. A separate customer data processing agreement or written security addendum controls for customer-provided data processed in BrightPathIQ where it conflicts with this policy.

1. Information we collect

Depending on how you interact with us, we may collect:

Identifiers and contact data: name, business name, email, phone, postal or billing address, account ID, login credentials, and contact preferences.

Commercial and transaction data: products or campaigns purchased, invoices, payment status, subscription status, communications, preferences, and customer-service history. Payment-card numbers are handled by our payment processor; we generally receive tokens, billing details, and transaction status rather than the full card number.

Campaign data: creative files, campaign instructions, route preferences, locations, schedules, approvals, proof-of-performance materials, and contacts supplied by a customer.

BrightPathIQ account and usage data: user role, login events, device and browser information, IP address, audit events, dashboard activity, content submitted to the account, route and proof records, support tickets, and system diagnostics.

Internet and device activity: pages viewed, links clicked, referring pages, approximate location derived from IP, browser, operating system, device identifiers, cookies, pixels, analytics events, and interaction with emails or advertisements.

Inferences: preferences, campaign interests, likely business needs, and account or fraud-risk signals derived from the information above.

Sensitive personal information where provided or necessary: account login information, precise location or geolocation-related operational data, and information contained in customer-submitted files. We use sensitive information only for disclosed business purposes, security, account access, service delivery, and other purposes permitted by law; we do not use it to infer sensitive characteristics.

Do not submit unnecessary health, financial-account, government-ID, biometric, or other highly sensitive information through a campaign form or BrightPathIQ unless the service specifically requires it and BrightPath has approved the method.

2. Sources

We collect information directly from users and customers, from business representatives, from devices and browsers, from payment and identity providers, from service providers, from public or commercially available business sources, and from other users who are authorized to provide campaign or account information.

3. Why we use information

We use information to:

provide, operate, secure, troubleshoot, and improve BrightPath Billboards and BrightPathIQ;

create accounts, authenticate users, enforce roles, process payments, send receipts, administer subscriptions, and provide support;

plan and deliver campaigns, routes, reporting, proof, creative review, and client communications;

communicate about purchases, service changes, security, billing, campaigns, events, and—where permitted—marketing;

measure website, campaign, and product performance and produce aggregated or de-identified analytics;

prevent fraud, abuse, unauthorized access, chargebacks, and security incidents;

comply with law, respond to lawful requests, enforce agreements, collect unpaid amounts, and protect rights and safety; and

evaluate or complete a merger, financing, asset sale, restructuring, or similar business transaction.

We do not use customer campaign data to train a general-purpose public AI model without the customer's written authorization. We may use aggregated or de-identified operational information to improve services.

4. Sharing and disclosure

We may disclose information to payment processors, hosting and cloud providers, analytics and security providers, CRM and email providers, support vendors, advertising and attribution providers, route and mapping providers, professional advisers, collection providers, credit or business reporting partners where lawful, regulators, courts, law enforcement, and transaction counterparties.

We do not sell personal information for money. We may allow analytics, advertising, or attribution providers to collect identifiers and internet activity for cross-context behavioral advertising or measurement. Under California law, that activity may be treated as “sharing” even when no money changes hands. We do not knowingly sell or share the personal information of children under 16. We do not use BrightPathIQ customer content for advertising.

5. Cookies and advertising choices

Our website may use cookies, pixels, tags, session tools, and similar technologies, including analytics, security, performance, and advertising measurement tools. You can control cookies through browser settings and available site controls. California residents may opt out of sale or sharing by using the Do Not Sell or Share My Personal Information link or by enabling a recognized universal opt-out preference signal such as Global Privacy Control where supported. We will not discriminate against you for exercising a privacy right.

Marketing emails include an unsubscribe method. Transactional, security, billing, and service messages may still be sent when necessary to operate an account or fulfill an order.

6. California privacy rights

Subject to applicable exceptions and verification requirements, California residents may have the right to:

know or access categories and specific pieces of personal information;

correct inaccurate personal information;

delete personal information, subject to legal and operational exceptions;

opt out of sale or sharing;

limit certain uses or disclosures of sensitive personal information;

opt out of certain automated decision-making technologies when applicable; and

receive equal service and price when exercising a right.

Submit a request to brightpathbillboards@gmail.com with the subject California Privacy Request. We may ask for information reasonably necessary to verify identity and protect the account. An authorized agent may submit a request with legally sufficient authorization. We will not use sensitive information collected solely to verify a request for another purpose.

We aim to confirm a request within 10 business days and respond within 45 calendar days, with one lawful extension when necessary. If a request is denied, the response will explain the reason and any appeal process available under applicable law. Requests to opt out of sale or sharing will be processed without requiring account creation.

7. Other jurisdictions

If you are in a jurisdiction with additional privacy rights, we will handle those rights as required by applicable law. Where BrightPath acts as a service provider or processor for a BrightPathIQ customer, the customer controls the business purpose and BrightPath processes customer data only under the customer's instructions, the order, and applicable law.

8. BrightPathIQ customer data

BrightPathIQ customers are responsible for providing notices and obtaining permissions required for information they upload or direct BrightPath to process. Customers must not upload data they are not authorized to use. BrightPath may access customer data only to provide, secure, support, maintain, troubleshoot, and improve the contracted service, comply with law, or prevent harm. We may retain backup copies for a limited period after deletion or account closure as required for security, disaster recovery, disputes, or law.

Customer administrators control user accounts, permissions, and content. Customers must promptly remove departed users and protect credentials. BrightPath may disclose customer data when legally compelled, after giving notice where legally permitted.

9. Retention

We retain information for as long as reasonably necessary for the purposes described here, the contract, security, accounting, tax, dispute resolution, legal obligations, and legitimate business records. Retention periods vary by record type. When no longer needed, information is deleted, de-identified, or securely isolated according to our retention practices.

10. Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the information and service. No internet service is completely secure. Customers are responsible for their own credentials, devices, integrations, permissions, and uploaded content.

11. Children

Our services are for businesses and general audiences and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child submitted information, contact us so we can investigate and delete it when required.

12. Policy changes and contact

We may update this policy by posting a new version and revising the effective date. Material changes will be communicated when required. Questions, privacy requests, complaints, and appeals may be sent to brightpathbillboards@gmail.com or mailed to the address above.