Coachella Valley Launch
The BrightPath Billboards Experience
A high energy launch event bringing together local business owners, creators, partners, and community leaders across the Coachella Valley.
Come see the truck, meet the team, connect with local brands, and experience how BrightPath is bringing real world attention to the streets.
Register for LaunchHeadlining DJ Experience
Osocity DJ
One of YouTube’s most watched global DJ mix creators, setting the tone for launch night.
3.27M
Subscribers
889M+
Views
Global
Audience
Music · Movement · Real Crowd Energy
Featured DJ Experience
Setting the tone for launch night.
Osocity DJ
Featured Artist
3.27M
Subscribers
889M+
Views
What To Expect
An evening built around the truck, the music, the brands, and the people.
Live Mobile Billboard Showcase
See the truck in action and the LED screens that move attention through the valley.
Featured DJ and Music
A curated set setting the energy for the night.
Easies Beverage Experience
Fruit-infused spiked seltzers with a smooth 2.5% buzz.
Local Business Networking
Connect with owners, operators, and brands across the valley.
Photo Moments and Brand Visibility
Capture the night with shareable moments built around the truck.
Community Focused Experience
Built for partners, neighbors, and the people who make the valley move.
Easies Experience
The official beverage of launch night.
Enjoy the launch with Easies, fruit-infused spiked seltzers made with real fruit juice, organic goji berries, organic sweeteners, and a smooth 2.5% buzz.
Featured flavors include Melon Berry, Honey Citrus, and Passion Mango.
What’s Inside the Can
- Real fruit juice
- Organic goji berries
- Organic sweeteners
- A smooth 2.5% buzz
Only available in Los Angeles.
Watch the Easies Experience
See what’s inside the can and the vibe behind the brand.
Why We’re Launching
Because local businesses deserve to be seen in real life.
Built for local visibility
BrightPath was built to help local brands show up where people already move — hotels, restaurants, shopping corridors, and nightlife.
Created for real-world attention
See the truck, meet local partners, and experience how mobile visibility works on the streets that define the Coachella Valley.
One night to bring the Valley together
Real world attention. Real local people. One night to kick it off — together with the owners, creators, and partners moving the Valley forward.
Launch Partners and Community
A night made possible by the people, brands, and organizations behind the valley.
Sponsorship
Launch Sponsorship Opportunities
Own a moment of the night. Be seen across the Coachella Valley.
Real World Exposure
100,000+ real world views after launch
Live Event Presence
100+ local business attendees
Social Reach
20,000+ social media impressions
Campaign Exposure
Days of Advertising by Tier
8 Days
of Advertising
Presenting Sponsor
4 Days
of Advertising
Entry Sponsor
4 Days
of Advertising
Experience Sponsor
4 Days
of Advertising
Bar Sponsor
Campaign Execution — All Sponsors
Your campaign begins immediately following the June 1 launch, extending your visibility into real-world traffic across the Coachella Valley.
Sponsor Tiers
Choose Your Moment
Presenting Sponsor
$5,000
Full Event Visibility + Headline Giveaway
- Step & Repeat main photo backdrop
- LED Acrylic Light Stands premium placement
- Primary logo placement across event
- Multiple DJ shoutouts
- Priority social media placement
- Premium gift bag integration
Giveaway
Jerry Seinfeld Tickets
Entry Sponsor
$2,500
First Impression + Arrival Experience
- Entry signage and arrival branding
- Feather flags at entrance
- Custom lanyards
- Premium gift bag integration
Giveaway
Dancing with the Stars
Experience Sponsor
$2,500
Interactive Brand Moment
- Experience zone signage and setup
- Table branding and activation placement
- Branded experience interaction
- Premium gift bag integration
Giveaway
Lionel Richie + Earth Wind & Fire
Bar Sponsor
$2,500
High Traffic + Repeat Visibility
- LED Acrylic Light Stands bar feature display
- Bar signage and visibility
- Continuous exposure at beverage station
- Premium gift bag integration
Giveaway
Shakira
All Sponsors Receive
Built In Value Across Every Tier
Exposure To
100+
Local business attendees
100,000+
Real-world impressions
20,000+
Social media impressions
Sponsor Activation
Your Brand Is Not Just Shown — It Is Experienced
On-site Branding
- Feather flags and banners
- Step & repeat backdrop
- Table setups and signage
- LED display elements
Guest Interaction
- Lanyards, tote bags, drinkware
- Giveaway participation
Promotional Moments
- DJ shoutouts
- Photo opportunities
- Giveaway callouts
Each sponsor hosts a branded giveaway moment during the event.
Artwork Requirement
Artwork and design are not included.
All sponsor creatives must be submitted and approved by the BrightPath Campaign Team prior to launch.
Community Impact
Your support helps launch a new Coachella Valley media platform while supporting Friends of the Children.
This initiative helps provide mentorship, confidence building, hygiene guidance, and support for 20 kids throughout the summer.
We all want a BrightPath in life.
News Proof
Already Gaining Attention
Who Should Attend
Built for the people moving the Coachella Valley forward.
For Businesses Interested In Visibility
Come experience how it works in person.
Launch night is the easiest way to see what BrightPath looks like in real life. If your business is curious about mobile visibility across the Coachella Valley, come connect with the team and other local owners on the night of the event.
No formal pitch. No presentation. Just real conversations on the ground.
Coachella Valley Launch
Join Us For The BrightPath Billboards Experience
One night. The truck, the music, the people, the valley.