April 24–26, 2026 • Indio, California
Capture high-intent traffic as tens of thousands move through the Coachella Valley for one of the highest-spending festival weekends of the year.
Stagecoach is one of the highest-spending weekends in the Coachella Valley. This is a purchasing audience, not just a viewing audience.
Strong repeat attendance year after year with high alcohol, food, and retail spending throughout the weekend.
Multi-day travel and hotel presence creates sustained traffic density across every major route in the valley.
This is a purchasing audience with aggressive weekend spending on food, drinks, retail, and experiences.
We position where people stop, not just where they pass.
Mass arrival window with the highest traffic density. All routes into the festival are covered during peak inbound movement.
15–45 minute wait times during peak hours. Extended exposure while audiences wait for shuttles.
All traffic converges before entry. This is the single highest-density point for inbound festival traffic.
Mass outbound movement across Hwy 111 and I-10. Capture the full audience during post-event departure.
This is where all inbound and outbound traffic funnels. Primary action center: Empire Polo Club (Indio).
Indian Wells Tennis Garden
Palm Springs Convention Center
Agua Caliente Casino
JW Marriott Desert Springs
Renaissance Esmeralda
La Quinta Resort
These locations create long dwell times and repeated exposure.
This audience spends aggressively throughout the weekend.
25–45 core audience (shifting younger)
Strong female demographic growth
High disposable income ($80K–$150K+ households)
Group-based spending behavior (4–8 people)
High alcohol and lifestyle spending
180K+
Daily impressions (120K–180K+)
4–7 PM
Peak visibility window (highest conversion)
Group Effect
One impression reaches multiple people
High dwell-time exposure at shuttle hubs
Repeated exposure during inbound traffic waves
This is real-world attention during peak demand.
Long wait times create forced attention
High traffic congestion increases exposure time
Audience moves in groups, not individuals
No ad skipping, no algorithm filtering
Limited Availability
Only a limited number of brands are placed during Stagecoach. Once routes are filled, access is closed. This is not unlimited inventory.
Check AvailabilityLimited campaign placements.
Weekend Access
Full weekend billboard deployment across key Stagecoach routes.
Book Stagecoach CampaignFull Weekend Coverage
Custom based on availability. Extended coverage across all high-traffic zones.
Request QuoteCapture attention across the highest-traffic routes in the Coachella Valley.