April 17–19, 2026
April 17–19, 2026 · Indio, California. A more controlled, more focused version of the same massive audience. Weekend 2 delivers the same scale with more predictable movement and cleaner execution.
Weekend 2 is where execution improves. This is where brands operate smarter.
Same lineup and same audience scale. The reach does not shrink.
More predictable movement patterns across all major routes and corridors.
More refined festival operations. Slightly less chaos, more consistency.
Brands that activate Weekend 2 operate with more clarity and better data.
Weekend 2 is not slower. It is more efficient. Weekend 1 creates attention. Weekend 2 captures it more efficiently.
Returning visitors who navigate with purpose and engage more intentionally.
Better navigation across routes. Traffic flows are cleaner and more predictable.
Smoother movement across all corridors and access points throughout the day.
More focused audience behavior. Less noise, more signal for your brand.
We adapt based on real data from Weekend 1. This is a more precise campaign, not just repetition.
Refined hotel and arrival targeting. Capturing optimized early movement patterns.
Optimized retail and dining routes. Data-driven positioning across high-traffic zones.
Improved festival access positioning. Maximizing visibility at peak entry points.
Stronger exit flow capture and nightlife targeting. Closing the loop with precision.
Strategically positioned across known high-performance routes. These are validated routes, not guesses.
Highway 111 corridors
Washington Street access routes
Jefferson and Monroe intersections
Festival entry and exit routes
Shuttle zones and rideshare hubs
Hotel clusters and resort zones
Palm Springs nightlife corridors
Weekend 2 is built for brands that prioritize efficiency.
Brands optimizing after Weekend 1 campaigns
Agencies refining execution strategy
Hospitality and nightlife operators
Retail and service-based businesses
Brands focused on ROI and performance
Weekend 2 delivers consistency and repeat exposure. This is where visibility becomes measurable.
120K–180K
Daily impressions
Improved
Dwell time across optimized routes
Repeated
Exposure across high-performing zones
Consistent
Audience behavior patterns
Built on real-time optimization. This is not a first pass. This is refined execution.
Weekend 2 access remains limited. Same scale. More refined delivery.
Single Weekend
$2,500
Weekend 2 activation
Book Coachella Weekend 2Limited campaign availability. Placement is first come, first secured.
Full Coverage
$5,000
Complete weekend activation
Book Full Coachella CoverageSecure your campaign before Weekend 2 inventory is filled.
Weekend 2 fills based on demand from Weekend 1 results. Brands that see results return quickly.
Once routes are filled, access is closed.
Secure Weekend 2 PlacementSecure your campaign before Weekend 2 inventory is filled. One weekend campaign buy. High traffic festival weekend. Limited placement availability.