April — Weekend 2
The window is closing. Weekend 2 is your last chance to dominate the desert roads during Coachella. Remaining inventory is limited — act now.
The audience is just as massive, and the brands that activate late capture the attention others left on the table.
Weekend 2 delivers the same scale of attendees, with an audience that's more relaxed, more social, and more open to brand discovery.
Brands that missed Weekend 1 are scrambling. The ones that planned for Weekend 2 own the road with less competition and more impact per impression.
Weekend 2 is the last word. Your brand becomes the final visual memory of the Coachella experience — and that impression sticks.
Same precision. Same premium execution. Optimized for the closing weekend's unique traffic patterns.
Deployment along I-10 entry corridors, Highway 111, and festival-adjacent routes. Weekend 2 traffic patterns are mapped and targeted.
Timed to Weekend 2's arrival and departure surges. Friday through Monday coverage ensures your brand is seen at every peak moment.
Continuous LED mobile billboard loops through high-density zones. Dynamic scheduling adapts to real-time traffic flow for maximum exposure.
With limited remaining inventory, Weekend 2 campaigns carry built-in exclusivity. Fewer brands on the road means more attention on yours.
Review your Weekend 2 options and get your campaign locked in before inventory runs out.
Brands that missed Weekend 1
Agencies doubling down on festival reach
Hospitality and afterparty venues
Closing-weekend activations
Closing weekend routes with the same scale and fewer competing brands.
I-10 corridor — heavy return and arrival traffic
Highway 111 — continuous valley-wide visibility
Festival-adjacent routes in Indio
Nightlife and resort corridors across the valley
250K+
Estimated impressions per weekend
Less Noise
Fewer competing brand messages
Last Word
Final visual impression of Coachella
Remaining Weekend 2 slots are filling fast. Once inventory is gone, it's gone.
Final campaign slots for the closing weekend. Don't wait.
Check AvailabilityFinal weekend. Remaining inventory. Premium routes still available for brands ready to close strong.
Premium Campaign
Remaining spots are filling fast. This is your last opportunity to own the Coachella roads this season. Secure your position now.