April — Weekend 1
The desert's biggest stage is set. Your brand takes the road before anyone else. Premium positioning, maximum impact, limited inventory.
The opening weekend sets the tone. First impressions dominate, and the brands that show up first get remembered.
Weekend 1 draws the largest influx of attendees, influencers, and media. Traffic corridors are packed with high-value impressions from Thursday through Monday.
The I-10 corridor, Highway 111, and local routes become high-density visibility channels. Every mile is a branding opportunity.
The brands that activate during Weekend 1 are seen as leaders. Early presence signals authority, relevance, and market control.
Every route is mapped. Every visibility window is optimized. This is controlled attention at scale.
Strategic deployment along I-10 entry corridors, Highway 111, and festival-adjacent routes. Your brand meets the audience where they are — on the road.
Campaigns are timed to peak arrival and departure windows — Thursday morning through Monday evening — capturing every wave of traffic.
LED mobile billboards run continuous loops through the highest-traffic zones. No static placement. No wasted impressions. Every pass counts.
Limited inventory ensures exclusivity. When you lock in a Weekend 1 campaign, you own your category on the road. No competing messages.
Everything you need to evaluate, plan, and execute your Weekend 1 campaign.
Brands launching during festival season
Agencies running multi-channel campaigns
Hospitality and nightlife businesses
Sponsors seeking road-level visibility
Your brand on the highest-traffic corridors during Coachella Weekend 1.
I-10 corridor — primary festival entry from LA and beyond
Highway 111 — the main artery through the Coachella Valley
Monroe Street & festival-adjacent routes
Hotel and resort corridors in Indio and Palm Desert
250K+
Estimated impressions per weekend
4 Days
Continuous route deployment
100%
Peak-traffic corridor coverage
Weekend 1 inventory is capped to maintain exclusivity. Once slots are filled, they're gone.
Campaign slots are limited to protect your brand's visibility.
Check AvailabilityPremium campaigns built for maximum visibility during the highest-traffic weekend of the year.
Premium Campaign
Limited inventory. Premium routes. The biggest weekend in the desert is your biggest branding opportunity. Lock it in.