Off Season Subscription Campaign
BrightPath places your brand inside daily movement, events, nightlife, dining corridors, and high traffic environments across the Coachella Valley.
10.5M to 16.2M
Projected Impressions
3.15M to 6.48M
Real Eyes
310 to 395
Event Touchpoints
The off season creates a longer window for brands to build visibility, frequency, and local presence. Quarter 1 covers May through July, where attention shifts from post festival movement into dining, entertainment, nightlife, and concentrated summer activity.
Quarter 1
310 to 395
Total Event Touchpoints
10.5M to 16.2M
Total Impressions
3.15M to 6.48M
Total Real Eyes
Quarter 1 demonstrates how a three month campaign builds repeated exposure across real movement patterns, events, retail corridors, hotels, and nightlife environments.
Campaign Month
Transition Visibility and Local Frequency
Transition from festival season into consistent local movement
2.7M to 4.2M
Monthly Impressions
810K to 1.68M
Real Eyes
80 to 110
Event Touchpoints
90,000 to 140,000
Daily Impressions
Campaign Month
Entertainment Density and Multi Source Exposure
Increased activity across entertainment and nightlife
3.6M to 5.4M
Monthly Impressions
1.08M to 2.16M
Real Eyes
110 to 135
Event Touchpoints
120,000 to 180,000
Daily Impressions
Campaign Month
Nighttime Concentration and Peak Summer Attention
Heat shifts activity to evening and nighttime environments
4.2M to 6.6M
Monthly Impressions
1.26M to 2.64M
Real Eyes
120 to 150
Event Touchpoints
140,000 to 220,000
Daily Impressions
Real movement. Real traffic. Real opportunity.
Transition and High-Intent Traffic
Estimated Daily Impressions
80,000 – 140,000+
Audience Behavior
Local + visitor crossover with active spending patterns
Impact
High visibility with reduced competition
Indoor and Entertainment Concentration
Estimated Daily Impressions
70,000 – 120,000+
Audience Behavior
Longer dwell times in indoor environments
Impact
More consistent exposure and retention
Holiday and Weekend Dominance
Estimated Daily Impressions
90,000 – 160,000+
Audience Behavior
High weekend density and repeat exposure
Impact
Strong recall driven by consistent traffic
Combined Daily Impressions
70,000 – 160,000+
Total Quarterly Reach
2.5M – 4M+ impressions
This is where brands build presence while others go quiet.
310 to 395
Events
10.5M to 16.2M
Impressions
3.15M to 6.48M
Real Eyes
Traffic flow analysis across major corridors
Vehicle counts and exposure modeling
Vehicle occupancy rates
Pedestrian density in events and high traffic zones
Campaign duration and routing
Visibility adjustment using industry standards from Geopath
Impressions represent total exposure.
Real Eyes represent visibility adjusted views.
All projections are conservative and based on standard out of home measurement practices.
3x to 5x
Increase in Brand Recognition
10% to 25%
Increase in Foot Traffic
20% to 40%
Increase in Search Activity
This structure is designed to expand into August, September, and October without redesign.
Limited Off-Season Availability
Only 5 campaign slots available for May through July. Once routes are filled, no additional placements will be added.
$5,000 per month
Quarterly subscription
Put your brand in front of real audiences across events, nightlife, dining, hotels, and daily movement.
Call Now — (760) 385-8989