August 7–9 and August 14–16, 2026 • Palm Springs, California
A multi-hotel, poolside music weekend built around nonstop movement, nightlife, and high-energy social environments.
Splash House is not a traditional festival. It is a concentrated, high-energy environment built around hotels, pools, and nightlife.
Attendees stay for the full weekend — creating sustained, repeated exposure across multiple days.
Strong concentration around a small number of hotels and venues keeps all traffic within reach.
High social interaction and visibility across pool, nightlife, and transit zones.
A lifestyle-driven audience with high spending power and strong brand affinity.
Most activity is concentrated in Downtown Palm Springs. The Hilton and Renaissance — less than half a mile apart — form the action center.
Tahquitz Canyon Way & Avenida Caballeros — primary hub and highest pedestrian density zone.
Tahquitz Canyon Way & Hermosa Dr — second anchor hotel driving continuous foot traffic.
Palm Canyon Dr & Sunrise Way — vibrant venue with strong inter-hotel movement.
Registration hub and after-hours venue — key arrival and late-night traffic generators.
This is where attendees walk, wait, and move in groups.
Friday: 12 PM – 7 PM — Convention Center and hotel arrivals
Saturday & Sunday: 1 PM – 5 PM — Peak pool party movement
Late Night: 10 PM – 2 AM — After Hours at Air Museum
Dwell Time: 15–30 min at shuttle stops and hotel entry zones
This audience is present for multiple days and highly engaged.
21–34 core audience (majority)
Socially active, group-oriented attendees
Hotel package buyers and weekend travelers
High-spend lifestyle and nightlife consumers
West Coast and destination-based visitors
70,000+
Daily impressions (up to)
210,000+
Impressions per weekend (up to)
15,000+
Attendees per weekend
Tahquitz Canyon Way — 50,000+ daily
Avenida Caballeros — 40,000+ Friday peak
Sunrise Way — 35,000+
Gene Autry Trail — 25,000+ night traffic
Only a small number of brands are placed per campaign. Once routes are filled, access closes.
Long dwell time vs drive-by exposure
High repetition across hotel zones
Audience moves in groups (3–5 viewers per impression)
No algorithm, no skip, no ad blocking
Mobile DOOH CPM: Approximately $4–$15 vs higher digital alternatives
This is controlled exposure inside a concentrated environment.
Check AvailabilityLimited placements per weekend.
Capture attention across hotel, pool, and nightlife movement throughout Palm Springs.